What is RSS? and how can it be used?

If your involved in the Marketing of your business then this info is for you!..

So what exactly is RSS?
RDF Site Summary, or Rich Site Summary, or Really Simple Syndication as it is most popularly called, is a way of reading news and information of your choice from across the web. The most common use for RSS is for news and blogs.

How can I use it for my business?
By adding an RSS Feed to your Website or Blog, regularly updating it and getting users to subscribe to your RSS feed is rather like users having a direct live link to your latest news page, that notifies them of any updates when you update your latest news section - This is described as Syndication. A great asset for business and customers alike. It also means that subscribers are actually reading information that has interested them enough to subscribe!

Alternatively if there are websites that you want to keep regularly updated with, subscribe to their RSS feed and you will be updated as and when they update their latest news pages. You can subscribe to as many RSS feeds as you like. All your RSS feeds you subscribe to are all in one place so you can catch up with all your news from one convenient location.

Benefits:
Main benefits are;

• Helps increase qualified traffic to your website

• Keeps your subscribers updated with your news content

• Easy to update your feeds

• Cost effective form of online marketing

Subscribing to a Feed:

What will I need to subscribe?
You will need a browser, internet connection and a reader (or aggregator). The process for subscribing to a feed varies from reader to reader. One is to enter the URL of the RSS feed into your aggregator. The other is to follow a subscribe link from a web page.

Whats an Aggregator?
A feed aggregator, also known as a feed reader, news reader or simply as an aggregator, is software or a Web application which corrolates syndicated web content such as news headlines, blogs, podcasts, and vlogs in a single location for easy viewing. Once subscribed to a feed, an aggregator is able to check for new content at user-determined intervals and retrieve the update. Users can easily unsubscribe from a Feed.

What is Syndication?
Syndication is the supply of material for re-use and integration with other material across the net such as RSS Feeds.

If you would like a RSS Feed set up for your business Contact us for more info T: 01273 277665

Subscribe to our Stilton Studios RSS News Feed

May 1^st 2008 was RSS Awareness Day
http://www.dailyblogtips.com/may-1st-rss-awareness-day-get-involved/